BevBlog: Perhaps the name should be "Flatline"

Drops, drips, and leaks from the beverage industry.

Posted in Uncategorized

Energy Drink/Workout product Redline is causing a bit of a stir out in Sacramento, as there were 10 cases of “Redline intoxication calls” to the poison control center over a two-year period.

Yesterday, a construction worker told the Sacramento Bee he’d thought he was about to die after drinking two super strong — 250 mg of caffeine in an 8 oz. bottle — Redlines and eating a burrito.

According to the story, the bottles come with a warning label that is “unreadable” even with a magnifying glass. We just looked at the label, and, while we could read it without any kind of magnification, we couldn’t find anything about burritos.

Nevertheless, we are a bit concerned about this development. That’s a lot of caffeine to pack into a product, and Redline adds some other stuff to make workouts more efficient. We wonder if a voluntary cap limit on caffeine for energy drinks — say, 200 mg for an 8-oz can, or two cups of strong coffee — might make sense and take some of the heat off the stove.

What do you think? Should there be a caffeine ceiling? And has anyone else ever thought “I can’t wait to have my redline with this burrito?”

This entry was posted on Thursday, February 15th, 2007 at 12:05 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There are currently 5 responses to “Perhaps the name should be "Flatline"”

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  1. 1 On February 16th, 2007, bryan said:

    Putting a cap on caffeine would be ridiculous. At best I would say that the content , size and readability of warning labels should be standardized.

    I’ve seen and tried Redline and although it only had an effect on me the first time I ever tried it, I still could/did read the warning label without much difficulty. It clearly recommended drinking HALF a bottle.

    Additionally, one must also exercise common sense when drinking energy drinks. Redline is in excess of $3 per 8oz bottle. Considerably more expensive than the competition on a $ per ounce basis. Common sense would suggest that it is probably more potent than the competition too.

    That said, it sounds to me that the guy was either naive, stupid or looking for a lawsuit.

  2. 2 On February 16th, 2007, greg said:

    Has anyone stopped and considered that a burrito from a convenience store may have been the root of his problem?
    It has been my experience that anything cooked in a microwave located in a facilty that also sells petroleum products does not exactly fall within good eating practices.

  3. 3 On February 20th, 2007, Anonymous said:

    The FDA has set a limit but it only pertains to a beverage using a “Nutrition Facts” panel. There is no regulation concerning a beverage using a “Supplement Facts” panels since, by definition, they offer no nutritional value.

  4. 4 On February 24th, 2007, Anonymous said:

    Does anybody have a clue what they are talking about?? Even in this string there are about a dozen lies or misconceptions. Number 1: There is a law about the control of caffeine. In a single “dose” the federal limit is 200mg. anything above that is illegal. Caffeine, although the worlds most socially acceptable drug, is still a drug. Regarding beverages, the federal limit is 220 ppm, or 200 mg in a one liter serving. We helped to set the standard. People should know what the hell they are talking about before posting fictitous caffeine contents. Terry @ Krank2o

  5. 5 On March 26th, 2007, Anonymous said:

    its not the caffine- its the whats in the proprietory mix that they dont list on the can!lots of people drink a pot of coffee a day, when i was a kid we would take no doze all the time- no one over doses, its their “secret ingredients”

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