Who says the Academy is shallow?

Given its fame as a calorie-burning soda, the makers of Celsius have probably already considered the marketing tag "Drink of Losers" but they went even farther during last night's Oscars, somehow getting their product included in a gift bag for nominees.

It's part of the "Everybody Wins at the Oscars," Gift Bag given to non-winning nominees in the major Academy Awards categories including Best Actor/Actress, Best Supporting Actor/Actress, and Best Director.

How nice. You don't win an Oscar, and you get a bag of stuff that includes something that will supposedly help you drop a few pounds. Hey, welcome to the real world, kiddo. Meanwhile, who won best actor? Forest Whitaker? Maybe the big guy could trade bags with, say, Jackie Earl Haley...