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Drops, drips, and leaks from the beverage industry.
Back in April, Pepsi released a new seasonal product called “Summer Mix”, which blends tropical fruit flavors with cola. Since it’s the middle of summer (and near the end of its limited run), it seemed like a good time to finally give this one a try.
posted in Uncategorized | 0 Comments
Here’s an interesting piece on the bottled water industry and the slight problems it is encountering as the nation embraces green chic (embodied by high-end restaurants dropping bottled water from their menus). Key takeaway is this – those same groups whose concerns about clean municipal water supplies led to the mass uptake of bottled water as a reliable source of drinking water have now re-thought that strategy as they come to believe that the buildup of bottles in landfills and the high production cost of those bottles has the potential to be far more damaging.
posted in Uncategorized, industry, water | 7 Comments
Good news for all you fellas (and ladyfellas) who use Gatorade as your top source of everyday hydration: PepsiCo is going to come up with a low-calorie version of the stuff.
posted in Uncategorized, diet products, gatorade, industry, sports drinks | 4 Comments
Unlike most American men in my demographic, I don’t like poker. I also don’t really like the artificial hype that surrounds new energy drink launches….I guess that’s what happens after you’ve been pitched “the next Red Bull” about a million times.
posted in energy drink, energy drinks | 5 Comments
You knew it was coming, sooner or later. What with all the good life posing of a variety of barely-out-of-college energy drink companies — as well as an equal number from well-past-their-prime hucksters — it was only a matter of time before the originator of the good life himself, Hugh Hefner, got into the game.
posted in caffeine, energy drink, energy drinks | 8 Comments
Recently, the American Beverage Association (ABA) said that it is considering a new guideline that will “recommend” that beverage manufacturers put caffeine content on the side of all soft drinks. It is being heralded as a proactive move for the industry, but is it enough? After all, the ABA is supposed to be the “national voice” for the non-alcoholic beverage industry.
posted in energy drink, industry, regulation | 2 Comments
We’ve just passed the halfway point for the year, so it seems only appropriate to take a quick look back at new products that were introduced in the first six months of 2007.
posted in awards | 12 Comments
