Word from British tech bloggers is that Coke is developing a bottling and vending machine technology for Sprite bottles — and eventually Coke, Diet Coke, etc. — that will freeze some of the liquid into cubes inside the bottle when the cap opens.
Initial attention is focused on the fact that the drinks won’t be diluted by water. Forget that! Attention should be focused on the fact that doing that would be really, really, really neat. Why give it to the Brits first, though? Isn’t the right to be really neat what we fought the American Revolution for?
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on Tuesday, September 18th, 2007 at 8:32 am and is filed under Uncategorized, coca-cola, coke, diet coke, industry.
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