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Drops, drips, and leaks from the beverage industry.
JACKSONVILLE, Fla. — Dr. J. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure. He was 80.http://sports.espn.go.com/espn/news/story?id=3130043
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The story of The Switch is not a new one to anyone who has been in the beverage industry for the past few years. The company started from relatively humble roots, raised money, and crashed to bankruptcy before a new team came in and snatched up the company’s assets. It’s hardly a rosy tale of entrepreneurial success.
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