Fortune just put out their 2007 “Dumbest Moments in Business” list.  Featuring 101 items, the list features only one beverage related “winner”: Cocaine Energy Drink.

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Back in the summer of 1996, I met Peter Van Stolk on the steps of the “Gourmet Garage”, a trendy grocery store in Manhattan’s SoHo district.  Decked out in black Jones attire, Peter had just finished an in-store sampling of the Jones CSD lineup and he was pretty pumped….No surprise for a guy who was always working some sort of creative angle to sell his product.  In this case, the then unique flavors, such as Strawberry Lime, sold well in this hip part of town (at least by my recollection). 

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