• BevBlog

    Drops, drips, and leaks from the beverage industry.
17th December 2007

Cocaine Energy Drink Makes Fortune’s “Dumbest Moments in Business”

posted in Uncategorized |
Posted by John Craven, Monday, December 17th, 2007 at 12:55 pm

Fortune just put out their 2007 “Dumbest Moments in Business” list.  Featuring 101 items, the list features only one beverage related “winner”: Cocaine Energy Drink.

Not only were they sandwiched right in between “#16 - Microsoft’s PR Firm” and “#18 - Royal Society for the Protection of Birds”, they beat out questionable moves made by O.J. Simpson, Don Imus, and, yes, even Keith Richards.  So perhaps ranking #17 is an honor for Redux Beverages after all. 

However, it is worth noting that we’re still talking about Cocaine Energy Drink months after it was pulled from the shelves…which certainly shows that the folks behind it did something right.   Perhaps they’ll have better luck with their latest endeavor, “Brawndo: The Thirst Mutilator.”

Fortune’s Dumbest Moments in Business
http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/17.html

This entry was posted on Monday, December 17th, 2007 at 12:55 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There is currently one response to “Cocaine Energy Drink Makes Fortune’s “Dumbest Moments in Business””

Why not let us know what you think by adding your own comment! Your opinion is as valid as anyone elses, so come on... let us know what you think.

  1. 1 On January 21st, 2008, cocaine drink said:

    Yeah it was a really stupid name and product, tasted terrible too. The fact that it is still being talked about doesn’t mean much to me… Some people will do anything for a few minutes of fame and cocaine energy drink was one of them, maybe if it had been a good product it would be different, but it was horrible.

Leave a Reply

Please note: All comments are reviewed prior to posting. Attempts to advertise, solicit, or promote will not be approved.











  ©1996-2006 BevNET.com, Inc. ( legal terms ); Web survey software ©Prezza Technologies