Playboy Energy Drink… it had to happen.

You knew it was coming, sooner or later. What with all the good life posing of a variety of barely-out-of-college energy drink companies — as well as an equal number from well-past-their-prime hucksters — it was only a matter of time before the originator of the good life himself, Hugh Hefner, got into the game.

So now it can be told: Playboy Energy is on the way, in the fall, launching in Los Angeles and Las Vegas. Secret ingredient? Viagra (sorry, Hef, but you know it’s true!).

One last thought: we can’t wait to look at those cans!