BevBlog: Bobby G puts his life on TV

Drops, drips, and leaks from the beverage industry.

Posted in People

Have you ever wanted a glimpse into the life of Bobby Genovese, founder of BG Capital Group — the company that owns Clearly Canadian?

Neither have we, but nobody consulted us before the Mojo network decided to make “Bobby G: Adventure Capitalist.”

The first episode, available online, shows Bobby G and his company at an annual meeting. Prepare for the excitement of power point presentations and stock footage. Okay, so there’s some rock climbing in there as well, but this show might as well be one giant press release for BG Capital Group.

There’s a section in the middle that might be of interest to beverage industry professionals. The team works on powdered beverages, and has a brief discussion about how to deal with flavor houses. The rest of the show, however, consists of Genovese and his followers patting him on the back.

Unless you like watching corporate promotional videos, you’d probably have a better time watching reruns of “CSI: Miami.”

This entry was posted on Thursday, March 27th, 2008 at 1:21 pm and is filed under People. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There are currently 3 responses to “Bobby G puts his life on TV”

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  1. 1 On March 27th, 2008, Greg said:

    Interesting.
    One thing I noticed was Bobby G proverbally patting Brent Lokash of CC on the back for being a visionary for spotting the need for powdered drink packets.

    UHH, Hasn’t Crystal Lite been doing that for over 2 years now??

  2. 2 On March 27th, 2008, Jeremy said:

    One thing I found fascinating is that Bobby “pats” Brent on the back in the first episode, but by the end of the series, Bobby is the one in the drivers seat! Far from an ad for BG Capital, I found it a little unsettling to see some of the machinations behind the scenes. And back stabbing. Poor Brent!

  3. 3 On March 28th, 2008, Mr Zabe said:

    The Bobby G show (1st episode) gave me the dirty feeling of one of those late night info shows. My only question, if Booby G and his Capital Group are doing so well then why the sappy info show. My first impression was that I was being warmed up to buy a “get rich fast” program.

    I’m very weary of ultra slick industry and or info shows.

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