BevBlog: A Tru-ly bad beverage idea

Drops, drips, and leaks from the beverage industry.

Posted in Uncategorized

Tru BloodA product popped up on my radar Wednesday that made me dread the inevitable BevNET review. Tru Blood claims to be a synthetic blood substitute. For vampires, mostly. Initially, I doubted the product’s authenticity.

But, then again, I’d met people in college who believed they were vampires – despite making it to daytime classes without turning to a pile of ash. These people would probably go for Tru Blood, and their four flavors – O, A, B and AB – would give them a little variety in their bizarre hobby.

But, as it turns out, the “product” is a piece of viral marketing to promote HBO’s new vampire show, “True Blood.”

Great. It seemed like a bad beverage idea anyway. Where are you going to go for flavor extensions? And what about line extensions? Would they produce the other three humors?

Mmm, Tru Yellow Bile.

This entry was posted on Wednesday, July 9th, 2008 at 10:33 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There are currently 7 responses to “A Tru-ly bad beverage idea”

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  1. 1 On July 17th, 2008, PJ said:

    Actually, I believe TruBlood comes in 4 flavors, the four types of blood… the flavor your pic is showing is O.

    But you’re right. The drink is entirely fictitious and is a part of an advertising campaign for a new TV show. The HBO show, True Blood, begins this fall, Sep 7 and is based on the series of mysteries by Charlaine Harris.

  2. 2 On July 23rd, 2008, Bobby said:

    know i realize its not a realistic beverage but in my opion it would be a very awsome product to put out ;p

  3. 3 On July 25th, 2008, Alex said:

    It’s an amusing idea. When they release this, if they do, I’ll bet at least four or five people I know will buy it.

  4. 4 On August 10th, 2008, Bob M. said:

    damn im so disapointed i was really going to buy that stuff you’d make alot of money look how much cocaine Made!

  5. 5 On August 14th, 2008, A said:

    I think it would be a cool alcoholic beverage idea. You can get drunk n then freak people out when you start stubbling about the neighborhood throwing up red crap. You can just say your last meal had a blood disorder. ;)

  6. 6 On August 16th, 2008, chupachups5576 said:

    I saw posters advertising this beverage all over LA. I seriously thought it was real. Gross, but real. I mean anything’s possible in LA right? ;)

  7. 7 On November 9th, 2008, Diana said:

    Actually they are saying now that if the hype keeps going up that they are in fact going to make a non alcoholic energy beverage tru blood, keep your eyes peeled people of the underworld, we are making a comeback haha

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