BevBlog

Beverage manufacturers have bottled a lot of unlikely drinks over the years – pickle juice comes to mind – but Jon Wilt may have the strangest idea in recent history.

He’s bottled blocks of ice.

You read that right. Blocks of ice. Mr. Wilt is doing the same thing you’ve done in the past – sticking a bottle of water in the freezer ahead of a hot day – but on a large scale.

Under the name Fria Frozen Water, Wilt has gotten his product into 12 stores, and is working on more, according to the Arizona Star. Wilt says he’s slowly (glacially?) gaining a following, but knows he’ll have to shift gears when the winter comes.

At that point, he will introduce his first line extension: un-frozen bottled water.

Somehow, I think this might get an icy reception.

Read more here.

In one of the stranger quirks of the now-global “Cola Wars,” Pepsi and Coke squared off over the rights to promote themselves on the hopes of an Olympic boxer from Thailand.

Reuters reported that a Thai Pepsi distributor beat Coke to the punch by setting up promotional tents at Worapoj Phetkum’s home. Coca-Cola’s Thai agents countered by cutting a deal with the boxer’s father, Thaweep. Thaweep declared that both companies can stay, as long as they behave.

“If they make problems, both will have to leave,” Thaweep told Reuters.

In other words, he wants a good, clean fight.