Today, outside of the BevNET world headquarters in Harvard Square, Advertising Ace John McKenna spotted what could be a tea-leaf-like sign of Red Bull’s future. A passing car crushed a can of Red Bull like the first-moving energy drink once crushed its competitors, and the resulting splatter-pattern strongly resembled the logo of Dark Dog Energy Drink:
Dark Dog has a U.S. presence that’s about as strong as beer in Utah. While Red Bull has steadily lost market share to Monster over the past few years, it’s hard to imagine its Europe-based competitor would be able to make much of a move on it. Unless there are darker forces at work! We haven’t heard word that Dark Dog hired a witch doctor, but we can’t be sure. If anyone sees black swirling clouds over either Red Bull or Dark Dog’s HQ, let us know. And don’t make them mad.
Have news? Have a new product? Tell us