BevBlog: Flavor company sweetens New York

Companies connected to the beverage industry have been accused of bringing all kinds of ills on the U.S. populace – diabetes, heart attacks, New Coke – but flavor company Frutarom has now been accused of the dastardly deed of bringing sweetness to the Big Apple.

Mayor Michael Bloomberg announced that Frutarom’s North Bergen, N.J.-based plant has been processing a particular kind of seed that emits a maple syrup-like aroma, and that scent has periodically drifted across the Hudson River to Manhattan.

Certainly, the industry could do worse to the world. And at least it’s better than the usual scent that comes from New Jersey. Then again, anything is better than the reek of medical waste and spray-on tan.