BevBlog

I have two “Eco-Fina” bottles on my desk right now. One stands about eight inches tall. The other, crushed into a lump of twisted plastic, stands about two and a half inches high. The entire mess – save for the cap and neck, fits in the palm of my hand and weighs about the same as two quarters.

This is the water bottle of the future.

For now, at least.

PepsiCo’s light-weighted bottle for its Aquafina brand weighs in at half that of its 2002 predecessor, and PepsiCo boasts that the new package will save 75 million pounds of plastic per year. It’s not easy to check Pepsi’s math, but it is easy to see that the new package will save energy – and maybe the brand’s image. Read the rest of this entry »