BevBlog: Red Bull Cola’s special buzz?

Drops, drips, and leaks from the beverage industry.

Posted in Uncategorized

Red Bull has made it no secret that it includes coca leaves – the botanical origin of the drug cocaine – in the beverage’s all-natural formulation, but insists that there’s none of the naughty stuff left behind. German officials aren’t too sure, and they have banned the sale of Red Bull Simply Cola in six states.
 

For those of you thinking about stocking up, don’t get too excited. At 0.13 micrograms per can, you’d have to drink enough Red Bull Cola to fill a small tanker truck before feeling anything that resembled a drug-like effect.
 

And that’s if the substance found in the cola is even capable of inducing a high. Fritz Soergel, the head of the Institute for Biomedical and Pharmaceutical Research in the city of Nuremberg, told TIME that the discovered substance isn’t even cocaine itself, just a degradation of the original chemical that has no effect on the human body.
 

A German Red Bull spokesman insisted that there is no scientific basis for the ban, and noted that the products have been labeled as safe in the U.S. and Europe.
 

But we may now have to wonder: if Red Bull Cola picks up a strong following with the late-night club crowd, is it due to marketing or its “special” ingredient.

This entry was posted on Tuesday, May 26th, 2009 at 9:07 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There are currently 4 responses to “Red Bull Cola’s special buzz?”

Why not let us know what you think by adding your own comment! Your opinion is as valid as anyone elses, so come on... let us know what you think.

  1. 1 On May 26th, 2009, curious said:

    any ingredient suppliers out there know where to source food/beverage grade coca extract from?

  2. 2 On May 26th, 2009, Randy said:

    This is obviously a marketing ploy. Brands do this all the time to create a “brand Myth”. Red Bull did the same thing with their tales on Taurine…The fact that Bevnet covered it and I am now responding to it is exactly what they want. We are just pawns in their little game….

  3. 3 On May 29th, 2009, meriweather said:

    Randy is right. Red Bull is loving this even if they did not engineer it. A few states in Germany mean nothing. Red Bull was banned in France 8-10 years ago……Who cares, still tastes like RC…..

  4. 4 On June 3rd, 2009, gwen said:

    Consumers need to consider the effects, even if small. Perhaps they should consider the anti-Red Bull? A ViB (vacation in a bottle) or a Drank. No issue with crash or ingredients, and still emerging in the category.

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