The International Bottled Water Association borrowed a stunt from the exciting world of CSPAN this week, issuing a skin-tingling slide show to make you feel better about consuming bottled water.
The 18-slide presentation, entitled “The Real Facts About Bottled Water,” revisits familiar arguments in support of the industry – it’s convenient, the bottles are fully recyclable and the product is calorie-free – and packages them all together in one place.
But, if the slide show doesn’t calm your eco-conscience sufficiently, you could buy the AquaSafeStraw, a new personal, water-filtration tube that charitably resembles a kazoo.
The bottled water wars: where the excitement never spots.
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