New Products

WATER

Attempting to get rid of acidic and toxic extras, Real Water is negatively ionized and alkalized, but Real Water has been purified through a seven-step process, and negative ions have been added, leaving the water more alkaline. Real Water is available at health grocery outlets and Whole Foods Markets in the Southwest, as well as online (with no shipping fees). The suggested retail price is $1.50 per 16.9 fl oz bottle. For all location, please visit: www.drinkrealwater.com.

O.N.E. World Enterprises has launched O.N.E. Water, a sustainable alternative to plastic bottled water. O.N.E. Water is 100 percent pure, natural spring water packaged in BPA-free Tetra Pak cartons which are made primarily from paper – a renewable resource – that comes from responsibly sourced, well-managed forests where reforestation and biodiversity are actively monitored and maintained. Additionally, Tetra Pak cartons are recyclable. O.N.E. Water is sourced from the Blue Mountain plateau of Eastern Canada, an area that is actively reforested every spring. O.N.E. has committed to donating 100 percent of the proceeds of O.N.E. Water to a variety of non-profit organizations. O.N.E. Water is available starting this summer in 16.9 oz. Tetra Paks at stores nationwide (retail price $1.49-$1.79). For more information, call O.N.E. at (323) 966-4600.

STICK PACKS

Celsius Holdings, Inc. has introduced Celsius on-the-go packets. Each single-serve packet mixes easily in water and provides the same deliciously refreshing calorie burning benefits of Celsius beverages in a convenient packet form. Drinking Celsius helps to burn up to 100 calories or more per serving and increases metabolism by providing sustained energy. Celsius is vitamin enriched and scientifically tested. The packets, available in raspberry flavor, contains no sugar, zero or low carbohydrates, no preservatives, no high fructose corn syrup, no aspartame and very low sodium. Celsius packets are available in raspberry and flavor and will be sold at retailers throughout the country and online. For more information, call (866) 4-CELSIUS.

CSDs

Jones Soda is challenging soda fans, soft drink connoisseurs and curious consumers alike to decipher which four classic Jones flavors, existing or retired, comprise the mystery mixture in Jones Jumble. Guesses on the new soda recipe can be entered at www.jonessoda.com. Jones Jumble will be available in three limited edition bottles in retail locations across the country. Visit www.jonessodastore.com to purchase Jones Jumble 4-packs for $5.99 plus shipping and handling. For more information, call Jones at (206) 682-6979.

Big Red has introduced its next big flavor, Big Blue. After a soft launch in November 2008 in 20 oz. PET bottles, Big Red has added 12-packs and 2 L bottles. Additionally, early this year Big Blue was introduced in the very popular vintage bottle that has been well received by consumers.Big Blue’s popularity still rests mostly in the South, similar to its counterpart, Big Red. But with full distribution in Wal-Mart, Big Blue is looking at a promising future within other regions across the country. Big Blue is line-priced with other Big Red products. For more information, call (254) 772-7791.

High Voltage Beverages has added Blue Melon Shock to its VOLT line of energizing carbonated soft drinks, joining the Original Citrus Shock, Diet Citrus Shock, Tropical Mango Shock, Pineapple Shock, and Fruit Punch Shock. Like the original, Blue Melon is powered by caffeine, at least 30 percent more than any soda, plus taurine, ginseng, and guarana. VOLT soft drinks are distributed through convenience stores in 20 oz. bottles. For more information, call High Voltage at (704) 552-3632.

Goose Island has released two new flavors of its craft soda line and revamped two others. The company has re-formulated its Orange Cream Soda and Concord Grape soda to use only all-natural flavors. In addition, it recently introduced two brand new all-natural flavored sodas; Vanilla Cream Soda and Spicy Ginger Soda. MSRP is $4.39 per 4-pack. Distribution is mostly through the Anheuser Busch system in the Midwest. Goose Island also sells directly to Midwest Costco stores, Jewel Food Stores, and several upscale hotels and on premise accounts. For more information, call (312) 226-1119.

SPIRITS

Malibu, the number-one selling Caribbean Rum with natural Coconut Flavor in the world, has added a splash of the tropics to the Malibu portfolio with the exciting debut of Malibu Island Melon. Island Melon is the sixth member of the Malibu Rum family, joining Original Coconut, Mango, Pineapple, Passion Fruit and Tropical Banana. The U.S. launch of this product will be supported with an unprecedented multi-million dollar marketing campaign. Malibu Island Melon will be available for $14.99 for 750ml at retail. For more information, call (646) 746-9078.

Southern Comfort is launching two premium pre-mixed, ready-to-serve cocktails – Southern Comfort Hurricane Cocktail and Southern Comfort Sweet Tea Cocktail. Both flavors capitalize on Southern Comfort’s origins. The Hurricane is an iconic cocktail that shares a long tradition with Southern Comfort, and brings a little piece of New Orleans and Mardi Gras to any occasion. The Southern Comfort Ready-To-Serve Cocktails are only available in the U.S. in a 1.75L size with a suggested retail price of $19.99. For more information, call (502) 774-7643.

Aiming to get a premium tequila into the hands of consumers at a price point that reflects the current economic climate, CORZO tequila has introduced new 375ml bottling for all three of its varieties. The new 375ml bottles of CORZO Silver and CORZO Añejo were released on June 1, 2009. The 375ml CORZO Reposado is scheduled to launch in mid July 2009. CORZO Silver will retail as a suggested price of $23.99, CORZO Reposado for $26.99 and CORZO Añejo for $28.99. For more information, call CORZO at (212) 477-8090.

SPARKLING JUICE

PepsiCo’s IZZE Beverage Company has debuted of two all-natural flavors: Sparkling Birch and Sparkling Ginger. In addition, Sparkling Lime will move from natural channels to be available wherever IZZE is sold. All three flavors are intended to complement the warm weather as well as a variety of summer foods. As with all IZZE products, these three new flavors contain no refined sugars, caffeine, preservatives or artificial colors or flavors, which means healthy ingredients aren’t sacrificed for great taste. Sparkling Birch and Sparkling Ginger will now be available in four-packs of 12 oz. glass bottles exclusively at Whole Foods Markets, and will be line-priced with other Izze products. For more information, call IZZE at (310) 248-6119.

SHOTS

Shot Me Up has just launched Zen Shot, a caffeine-free green tea energy shot. Each two oz. Zen Shot provides the antioxidant benefits of 5 to 8 cups of Green Tea with natural energy and vitamins. The Zen Shot product line has a proprietary blend of potent green tea extract, Aloe Vera juice, agave nectar, B and C vitamins and panax ginseng. MSRP is $2.99 to $3.25 per shot. For more information, call Zen Shot at (469)583-8285.

Longevity and lifestyle expert Oz Garcia has teamed with AriZona Beverage Company to create FastShots. This product is available in two formulas: A.M. Awake and P.M. Relax. They are intended to regulate the body clock while delivering important vitamins and nutrients to help the mind and body function more efficiently. Both FastShots – A.M. Awake and P.M. Relax include a combination of nutrients, anti-oxidants, vitamins and minerals all handpicked by nutritionist Oz Garcia PhD to provide maximum results. The FastShot line will also be sold with the newly released AriZona RX Energy Fast Shot. MSRP for the 2 oz. shots is $2.99. For more information, call (212) 995-2858.

Guayakí has introduced a Lime Tangerine Organic Energy Shot. Fueled by yerba mate’s naturally uplifting and nourishing properties, this product is the first-ever all organic offering in the fast-growing energy shot market. An all-natural alternative to artificial energy drinks and shots, the Organic Energy Shot provides a convenient and long-lasting boost of clean energy without the crash or jitters. Powered with whole plant extracts, including yerba mate, acerola cherry and goji berry, the Organic Energy Shot is also available in Chocolate-Raspberry and Lemon. Available nationally at natural and organic grocers and retailers in mid-August, the new Lime Tangerine Organic Energy Shots cost $3.99 per two oz. bottle. For more information, call (617) 939-8369.

BEER

Peak Organic Brewing has introduced Pomegranate Wheat Ale, brewed with organic coriander and a touch of organic pomegranate and organic acai juice from Sambazon. The Pomegranate Wheat Ale has a soft, round mouthfeel from the local, un-malted wheat. The spice from the coriander and the subtle sweetness from the Pomegranate and Acai are a perfect complement, making this beer refreshing, yet complex. For more information, including pricing, call Peak Organic Brewing Co., at (603) 475-3226.

Maine craft brewer Gritty McDuff’s Brewing Company’s Halloween Ale will hit stores in August and will be available through October 31st. An Extra Special Bitter (ESB), full-bodied brew that’s perfect for crisp autumn days, Gritty’s Halloween Ale features a deep amber color, a bold, malty palate and a well-rounded hop finish. Gritty McDuff’s beers are available throughout New England in a growing number of bars, restaurants, pubs, taverns, supermarkets, beer and wine shops, convenience stores, and other beer retailers in Maine, New Hampshire, Vermont, New York, Massachusetts, Florida, Pennsylvania, and New Jersey. This product will be available in 6- and 12-packs of 12 oz. bottles, 22 oz. bottles, 5-liter mini kegs, and on draft. For more information, call (207) 699-5500.

ENHANCED WATER

PepsiCo’s SoBe Lifewater has introduced two new flavors, Acai Fruit Punch and Mango Melon. SoBe is also set to embark on its most aggressive and widespread marketing campaign, utilizing the hottest social media platforms while leveraging traditional advertising and promotional elements in exciting ways. These two new zero-calorie SoBe Lifewater flavors are sweetened with the all-natural, zero-calorie sweetener, PureVia, made from a highly pure extract of the Stevia plant leaf and are infused with a unique mix of antioxidant vitamins C & E, essential B vitamins and herbal ingredients. This product will be line-priced with other Lifewater varieties. For more information, call PepsiCo at (914) 253-2027.

glacéau is launching four new varieties of vitaminwater10 on August 17. Currently available in nyc and southern california, the low-calorie game-changer will flood stores nationwide next month in go-go (mixed berry), mega-c (grape raspberry), revitalize (green tea) and recoup (peach-mandarin). These new varieties, sweetened with Reb-A, are available in 20 oz. bottles with an MSRP of $1.49. vitaminwater10 can also be found in 20 oz. variety-packs in mass/club channels (msrp $15.99), and in two convenient 16 oz. 4-packs (msrp $4.99). For more information call glaceau at (212) 367-6814.

KIDS DRINKS

KIDStrong Enterprises recently introduced a first-of-its-kind all-natural hydration beverage for children. KIDStrong hydration drink is $3.99 – $4.99 per 4-unit case and $ .99 – $1.39 per 12 oz. bottle. It will be available throughout the Northeast in the upcoming months. KIDStrong contains no artificial flavors, colors, sweeteners, or preservatives, and is low in sugar, containing just 3g of sugar per 8oz. serving. For more information, please contact KIDStrong at (516) 208-3868.

SMOOTHIES

Odwalla has launched a new, whole grain-based smoothie called Wholly Grain! This product is a fruit smoothie packing 32 grams of natural whole grains in every bottle. It is also flavored with a tropical medley of orange, pineapple and mango juices. Each serving has one-third of the recommended daily serving of whole grains, and is a good source of fiber, Vitamins B1 and B2, and antioxidant Vitamins A, C and E. This product will be available in 15.2 oz. PET bottles in natural food stores this month, and will be line-priced with other Odwalla smoothies. For more information, call Odwalla at (404) 676-1070.