BevBlog

The eyes of the world turn to Iowa today, and if any of those eyes belong to Red Bull distributors, chances are they won’t be contributing to the presidential campaign of one candidate, former Senator John Edwards.

Edwards, a former 12-pack-a-campaign trail-day Diet Coke drinker, gave up caffeine after the 2004 election. Perhaps that’s not the best idea if you’re planning on pushing through an uninterrupted 36-hour “marathon for the middle class” at the close of the Iowa Caucus campaign, as Edwards did, but maybe it makes it all the more admirable.

Or, if you’re in the energy drink camp, it might make it all the more foolish. Watch this video from an Edwards press bus visit and you’ll see that the sleep-deprived-but-chipper candidate pulls no punches when it comes to his favorite — and least favorite — beverages.

“Red Bull? That stuff’s nasty,” he told the reporters, who had attempted to offer him some.

A new survey being marketed by consumer trend watchers the NPD group has uncovered the sad little secret of energy drinks — the biggest use isn’t for snowboarding across flaming ski slopes while playing video games and humping everything in our path. It’s for getting enough focus to re-enter the cube and finish up our daily drudgery.

According to the survey, 36 percent of energy drink purchases are work-related; more than travel, school, mealtime and sporting evens combined.

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DaVido is a scary fellow. He’s a singer with a love song, some cameras, and a yen for Starbucks. Not the coffee, but a music contract. And his determination led to rejection for him, and almost cost me a pink slip, to boot.

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I don’t know how we missed this until now, but for about two weeks Jon Bon Jovi — you know, that New Jersey-loving singer who is largely famous because his guitar player went out with Heather Locklear — has been involved in a trademark skirmish over a guy’s right to sell a coffee-based energy drink called “Mijovi.” According to JBJ’s lawyer, Mijovi infringes on the world-famous Bon Jovi trademark.

The drink’s maker, Marcos Carrington — also from New Jersey — has a different story. Read the rest of this entry »

You knew it was coming, sooner or later. What with all the good life posing of a variety of barely-out-of-college energy drink companies — as well as an equal number from well-past-their-prime hucksters — it was only a matter of time before the originator of the good life himself, Hugh Hefner, got into the game.

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Apparently, there’s a newspaper reporter in Norwalk who once drank a lot of Diet Coke, but doesn’t anymore.

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