• BevBlog

    Drops, drips, and leaks from the beverage industry.

25th March 2008

Coke and Pepsi Forbidden in Iraq

Regardless of your political views, we all have to agree that Iraq is currently an unsafe place for a long list of things. That list now includes Coke and Pepsi.

Ayatollah Sheikh Qasim Attayi issued a fatwa calling for all Muslims to cease consuming, selling or importing the cooler case staples.

Despite what it might look like, this isn’t a new strain of anti-Americanism. Though Pepsi and Coke are fantastic symbols of U.S. consumerism, Attayi called for the Fatwa after a study allegedly confirmed that Pepsin – a key ingredient in both drinks – is extracted from pig intestines.

While the idea of pig-intestine extract in our beverage might make most of us queasy, it’s downright forbidden for Muslims to consume pig products. Hence, fatwa.

posted in Pepsi, coca-cola, coke | 2 Comments

12th October 2007

Cola Wars

This is fantastic. Courtesy of WTAE TV in Pittsburgh. Remember — shelf space is one thing, but a broken nose is another.

 

 

Pepsi or Coke? The battle continues.State police in Indiana, Pa., are investigation after a Pepsi employee allegedly assaulted a Coca-Cola employee while making a delivery at a Wal-Mart in White Township on Oct. 1.According to police, Robert Koscho, 48, of Ebensburg, and the Pepsi employee, who has not been identified, were bickering back and forth while making their deliveries at the Oakland Avenue store.

As Koscho left the store, police said, the Pepsi employee called him over and punched him three times in the face, breaking Koscho’s nose and giving him a black eye. A Coca-Cola representative told WTAE Channel 4 Action News that the fight started over shelf space in the aisles of the store. Shelf position is very important to companies that sell their products at Wal-Mart, according to a former store manager who spoke with Channel 4 Action News.At this time, police continue to investigate the incident.

posted in coca-cola, coke, Uncategorized | 3 Comments

18th September 2007

Crazy Cold!

Word from British tech bloggers is that Coke is developing a bottling and vending machine technology for Sprite bottles — and eventually Coke, Diet Coke, etc. — that will freeze some of the liquid into cubes inside the bottle when the cap opens.

Initial attention is focused on the fact that the drinks won’t be diluted by water. Forget that! Attention should be focused on the fact that doing that would be really, really, really neat. Why give it to the Brits first, though? Isn’t the right to be really neat what we fought the American Revolution for?

posted in industry, coca-cola, diet coke, coke, Uncategorized | 0 Comments

4th September 2007

Shameless Water Guide Plug

While assembling our 2007 Bottled Water Buyer’s Guide, we received many new brands of bottled water products that are (or will be) available in the US market.  Of course, there were lots of standard spring waters as well as countless new functional and vitamin enhanced products.  However, what I found most interesting about this year’s batch were the packaging styles.

Read the rest of this entry »

posted in coke, Uncategorized | 0 Comments

10th May 2007

Full Throttle Frozen Fury hits the Slurpee Machine

Recently, I heard that 7-Eleven would start serving “Full Throttle Frozen Fury” which, in case you haven’t heard, is a new 7-Eleven Slurpee flavor made with Full Throttle Energy Drink. It supposedly has 144mg of caffeine per 16 oz. serving, making its caffeine content lower per liquid ounce than traditional energy drinks. Then again, 7-Eleven does offer sizes that are larger than 16 oz, including a massive 44 ouncer.

Since I’ve sampled just about every energy drink to ever enter the US market, I had to seek out Full Throttle Frozen Fury and give it a try. And as a disclaimer, I am not a regular Slurpee drinker nor have I had one in at least 5 or so years.

Anyway, the flavor is a sweet and orange like with a Mountain Dew…err Vault…style bite to it. Maybe this Slurpee machine wasn’t calibrated right or something, but it seemed to have an overly foamy consistency. Almost like the type of foam you’d expect on a Starbucks Cappuccino.

After drinking about half of the 16 oz. serving, I didn’t feel anything from the caffeine. Plus, it had started melting, leaving something that reminded me of fountain concentrate. It was time to toss the Slurpee and let my $1 investment go…at least I didn’t get brain freeze.

Thinking back on the experience, I am somewhat disappointed. I was expecting something that would be an innovation –albeit a very minor one — but instead it just seems like a lame marketing ploy. Oh well, I guess I fell for it :(

posted in full throttle, slurpee, slush, energy drink, 7-Eleven, coke | 0 Comments











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