Posted by Jeff Klineman, Friday, October 12th, 2007 at 1:42 pm
A new survey being marketed by consumer trend watchers the NPD group has uncovered the sad little secret of energy drinks — the biggest use isn’t for snowboarding across flaming ski slopes while playing video games and humping everything in our path. It’s for getting enough focus to re-enter the cube and finish up our daily drudgery.
According to the survey, 36 percent of energy drink purchases are work-related; more than travel, school, mealtime and sporting evens combined.
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posted in Uncategorized, caffeine, energy drink, energy drinks, full throttle, industry |
Posted by John Craven, Thursday, May 10th, 2007 at 7:03 am
Recently, I heard that 7-Eleven would start serving “Full Throttle Frozen Fury” which, in case you haven’t heard, is a new 7-Eleven Slurpee flavor made with Full Throttle Energy Drink. It supposedly has 144mg of caffeine per 16 oz. serving, making its caffeine content lower per liquid ounce than traditional energy drinks. Then again, 7-Eleven does offer sizes that are larger than 16 oz, including a massive 44 ouncer.
Since I’ve sampled just about every energy drink to ever enter the US market, I had to seek out Full Throttle Frozen Fury and give it a try. And as a disclaimer, I am not a regular Slurpee drinker nor have I had one in at least 5 or so years.
Anyway, the flavor is a sweet and orange like with a Mountain Dew…err Vault…style bite to it. Maybe this Slurpee machine wasn’t calibrated right or something, but it seemed to have an overly foamy consistency. Almost like the type of foam you’d expect on a Starbucks Cappuccino.
After drinking about half of the 16 oz. serving, I didn’t feel anything from the caffeine. Plus, it had started melting, leaving something that reminded me of fountain concentrate. It was time to toss the Slurpee and let my $1 investment go…at least I didn’t get brain freeze.
Thinking back on the experience, I am somewhat disappointed. I was expecting something that would be an innovation –albeit a very minor one — but instead it just seems like a lame marketing ploy. Oh well, I guess I fell for it 
posted in 7-Eleven, coke, energy drink, full throttle, slurpee, slush |
