BevBlog

Have you ever wanted a glimpse into the life of Bobby Genovese, founder of BG Capital Group — the company that owns Clearly Canadian?

Neither have we, but nobody consulted us before the Mojo network decided to make “Bobby G: Adventure Capitalist.”

The first episode, available online, shows Bobby G and his company at an annual meeting. Prepare for the excitement of power point presentations and stock footage. Okay, so there’s some rock climbing in there as well, but this show might as well be one giant press release for BG Capital Group.

There’s a section in the middle that might be of interest to beverage industry professionals. The team works on powdered beverages, and has a brief discussion about how to deal with flavor houses. The rest of the show, however, consists of Genovese and his followers patting him on the back.

Unless you like watching corporate promotional videos, you’d probably have a better time watching reruns of “CSI: Miami.”

Apparently, when my guidance counselor asked me what I wanted to be when I grew up, I should have said “beverage company CEO,” not “a writer.”

Pepsi filed regulatory paperwork Monday that pegged CEO Inda Nooyi’s 2007 compensation at $14.7 million.

Based on that, I don’t want to tell you how many times Nooyi could cover my salary, while still keeping enough change in her pocket to buy her own private island – and let’s not start calculating her income in terms of Ramen noodles. That would get truly depressing.

But I have to give Nooyi credit where credit is due. She garnered $9.83 million of that $14.7 mil from Pepsi stock. That same stock climbed 21.3 percent last year – so somebody’s doing something right at the top of that corporate behemoth.

So, remember kids, when your guidance counselor asks what you want to be when you grow up, say “Pepsi’s CEO.”

For more on Nooyi’s income, click here.

The story of The Switch is not a new one to anyone who has been in the beverage industry for the past few years.  The company started from relatively humble roots, raised money, and crashed to bankruptcy before a new team came in and snatched up the company’s assets.  It’s hardly a rosy tale of entrepreneurial success.

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Having founded and then sold SoBe to Pepsi as well as orchestrating the sale of Izze to Pepsi, John Bello certainly has a good reputation in the beverage industry (we’ll forget about Fire Fighter Brands for a minute).  On the other hand, he’s been run out of the soup / quick serve restaurant industry, having been ousted as CEO of “The Original SoupMan” (see below for official press release) just last week. 

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