BevBlog

The International Bottled Water Association borrowed a stunt from the exciting world of CSPAN this week, issuing a skin-tingling slide show to make you feel better about consuming bottled water.

The 18-slide presentation, entitled “The Real Facts About Bottled Water,” revisits familiar arguments in support of the industry – it’s convenient, the bottles are fully recyclable and the product is calorie-free – and packages them all together in one place.

But, if the slide show doesn’t calm your eco-conscience sufficiently, you could buy the AquaSafeStraw, a new personal, water-filtration tube that charitably resembles a kazoo.

The bottled water wars: where the excitement never spots.

Here’s an interesting piece on the bottled water industry and the slight problems it is encountering as the nation embraces green chic (embodied by high-end restaurants dropping bottled water from their menus). Key takeaway is this – those same groups whose concerns about clean municipal water supplies led to the mass uptake of bottled water as a reliable source of drinking water have now re-thought that strategy as they come to believe that the buildup of bottles in landfills and the high production cost of those bottles has the potential to be far more damaging.

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