Don’t expect this one to slither into the U.S. market.
Japan Tobacco Inc. introduced a new drink in Japan called “Unagi Nobori,” or, “Surging Eel.” While animal names are common for beverages, this one takes its moniker more literally than Red Bull or Venom.
Unagi Nobori contains extracts from the head and bones of the serpentine fish. If that’s not enough, the drink is formulated …Read more »Comment Count
Typically, the only good way a mouse and a beverage bottle go together is when Disney partners with Coke for a promotion. Any other combination of rodents and refreshments usually induce screaming, lawsuits and bad PR, but Green Bottle USA has a new way to combine the two.
The company markets a humane mouse trap called “Catch a Mouse.” Customers attach an empty …Read more »Comment Count
A product popped up on my radar Wednesday that made me dread the inevitable BevNET review. Tru Blood claims to be a synthetic blood substitute. For vampires, mostly. Initially, I doubted the product’s authenticity.
But, then again, I’d met people in college who believed they were vampires – despite making it to daytime classes without turning to a pile of ash. These people would probably …Read more »Comment Count
Starbucks – that company that stands at the curious intersection of coffee house, RTD brand and beverage retailer – will close 600 company-owned stores.
The company said most of those stores opened in the last two years, and the process will also mean the termination of 12,000 employees. But that doesn’t mean that beverage industry professionals should weep in their lattes.
While the company once …Read more »Comment Count
Today, outside of the BevNET world headquarters in Harvard Square, Advertising Ace John McKenna spotted what could be a tea-leaf-like sign of Red Bull’s future. A passing car crushed a can of Red Bull like the first-moving energy drink once crushed its competitors, and the resulting splatter-pattern strongly resembled the logo of Dark Dog Energy Drink:
…Read more »Comment Count
In what may be the most high-brow examination ever performed on a beverage containing high-fructose corn syrup, New York Times wine critic Eric Asimov turned his attention to root beer this week.
Asimov and his tasting panel evaluated 25 root beers available to New York residents, and – amid light-hearted writing that seemed to poke fun at the writer’s own seriousness – managed to find …Read more »Comment Count
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