I guess somebody should mention Snapple.

Snapple, then owned by its founders (who were very liberal democrats) was the original major sponsor on the Rush Limbaugh show. Rush worked the product into the show, not just commercials, but multiple mentions during the body of the program.

The product rolled out, and whether he had anything to do with it or not, was super-successful. The owners sold it (it has lost market share by the buckets full since, and has been re-sold multiple times, each time at a loss). The new corporate owners dropped Limbabugh.

KO, in its typical marketing pattern, launched Fruitopia. The idea was to imply liberal themes, or at least an Atlanta-based mega-corporation's idea of liberal themes. Hense the "Fruit Intergration" and "Psychic Awareness" flavor names, and the original ad scheme, which can only be described as "faux-hippie".

Fruitopia failed, in the US, as outlined above. The irony of KO's marketing plan, must be considered as part of the story.