I'll be interested in finding out how long they have had this idea.. You would think that if they had thought of it before Red Blitz then someone of the 6.4 billion people in the world would have heard something about it. We have just heard so much about Red Blitz since even 6 months ago. This is the first I've ever heard of this new Mountain dew, so I would assume it's a fairly new idea. It does look really cool though!! Even though I don't drink Mountain Dew anymore (being a loyal Vault fan) I will have to try this if it ever does come out. I have already been disappointed by Mountain Dew when electrocution never came out, and not being able to find blue shock anywhere, so I wouldn't be surprized if this never happens. I can just hope it does because it looks like it could be a great drink.