yea that's the beauty of our countries Free Enterprise System. It gives everybody the ability to come out with somethine, either the same or different then something else and compete with it. So who cares how many drinks are out there, and what they taste like, if you believe in your product then you sell that product or get a new one. And it's not about getting more for your money, it's about the value & quality of the product. Ex. that's why i shop at Target and not Walmart.. it's nicer, a little more expensive but willing to pay for it.