I'm quite sure there is an AMP flavor profile involved.. There is a strong flavor connection to the AMP's I've tried.

I wouldnt doubt if its a mix of an AMP base and a regular dew base. Possibly they've integrated the orange AMP they were testing into the flavor, who knows.

Good stuff though, the description "Cherry Citrus" should have remained off the label, and just make it more of a weird/secret flavor like a dr.pepper.