I personally do not think that frappuccinos 98% share is in much danger, no matter what coke tries to throw at it. PBG/Pepsico along with Starbucks have spent to much time and money developing the brand for it to be knocked down by another attempt from coke to compete with it. It is too much of a cash cow and PBG would simply lower the price for awhile to crush whatever competition there ends up being.

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