I'd like to take issue with the press release featured on the BevNet homepage now ("
Dr Pepper Fans Give Thanks for New Cherry Chocolate Diet Dr Pepper"). CSAB mentions the following:
Quote:
|
This month, Cadbury Schweppes Americas Beverages is rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand’s history.
|
Quote:
|
Dr Pepper’s first brand extension, Cherry Vanilla, launched in 2004 and was the company’s most successful product introduction in more than a decade
|
Aren't we forgetting a little drink called Red Fusion in that calculation? Heck, when that drink was rolled out in 2002, they claimed:
Quote:
|
When it is introduced to the American public in mid-July, Red Fusion will become the first new flavor addition to the Dr Pepper line-up in its 117-year history…
|
No love for the Fusion, I guess
