Quote:
Originally Posted by Android
Seems to me like Coke might be making an intentional turn away from by-the-numbers nostalgia here. They've reshaped the little glasss NR bottles a couple of years ago, they've reshaped the PET plastic, they went with those "1899" bottles right now, which, while nostalgic, aren't something that anyone actually remembers enough to push the mental nostalgia button. And now these little aluminum bottles. All in all, it seems to me they are trying to refine their image maybe - maybe trying to make the consumer public's memory of the classic Coke bottle design somewhat "fuzzier".
|
i disagree a little.
i think the new designs are still reminiscent of the "classic bottle" design... just with a new "twist". i think this is actually being used to spark renewed interest in sodas... and, from the reactions on here, it seems to be working.
i'd definitely buy little aluminum bottles like those above if i were throwing a little party or something. they're "cute" and a bit of an icebreaker.