I recently wrote up something
regarding the social computing/marketing aspect of the DEWmocracy campaign, for those interested. (I have a background in online community development, so this was of interest). Which is why I would know this off the top of my head, from the
FAQ:
Quote:
Q: Is there a way I can actually taste the three new Mountain Dew drinks before the final vote?
A: As part of the move from a virtual gaming experience to a real world election, all three candidates - Mountain Dew Supernova, Mountain Dew Revolution, and Mountain Dew Voltage – will be made available on store shelves across the country this summer before the final vote. Seekers, recruiters and all Mountain Dew lovers in general will get to meet their creations face to face, and taste to taste, before casting a vote. After the election results are in, the ultimate winner, the People’s Dew, will remain on the store shelves and be officially recognized as an honored member of the Mountain Dew lineup.
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As far as caffeine makeup, no idea. Though all 3 finalists are featuring ginsing, so I would imagine that the angle may be more along the Game Fuel direction as far as "boost".