Quote:
Originally Posted by fusion
And it's being marketed as a sparkling beverage, not a soda now.
But using that bottle makes it look like a soda. And the flavors are probably too out there for the general public.
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I think the combination of the "Sparkling Beverage" along with the Slim look bottle with slight decorative appeal along with the fanciful names are a direct marketing approach to women.
Sparkling Beverage= lightly carbonated with a clean crisp taste. Almost healthy.
Slim Bottle- Women tend to view themselves with what they surround themselves with. A slim bottle looks better in the hands of a woman than a shorter rounder( plump looking) bottle.
Exotic Names- A fantasy of sorts. Takes them away for a while. Lets them romantacize the moment.
After all, its all about marketing and the concept of your beverage that gets movement.