PBG??? advertise a new product?? what are you talking about?? We would rather shove it into all accounts and hope that 2-3 people decide to try it because it is new and tell all their friends who then tell all their friends and so on. Sooner or later (or never) everyone will know about it and PBG won't have to spend a dime on advertising. Heck MAX has been out almost a year now and other than the superbowl and the following week, how many commercials have you seen? Jazz was out for how long and how many commercials did you see? Life water? SoBe? think long and hard, How many commercials have you actually seen thru out the past year (barring the superbowl and following week) that were PBG products?? Do not count the G2 or propel commercials because they are paid by for gatorade, Just PBG products.
Then again, when earnhardt jr. got a gazillion jillion dollars from pepsi to drive the amp car, the advertising budget fund is a little thin......

__________________
If what you did yesterday still looks big, you haven't done much today.