Just like a fast rising stock, as quick as the category climbed to be the fastest growing of all segments, It has hit the wall. The fall out will be significant and the carnage is beginning to show up everywhere, Big lots will have a field day with request for this junk. Just look at the beverage spectrums last issue of energy drinks how many of them will still be around? Think of the 10's of thousand and even millions spent on this junk and they will have nothing to show for all this? What a waste of hard earned dollars, I wonder if the federal government will bail these companies out for making such poor judgments into bad investments? Like a wilder beast mentality they all followed the heard into a river of blood thirsty alligators, now the river will run red in ink for years to come from all this waste and not one dollar to show for any of it.

The Distributors don't want it, the Stores don't want it.

The back lash for these caffeine drinks, will be followed by law suits, for drugging the nations youth, just like the tobacco and obesity suits, weve seen a few but more are to follow as the obvious begins to rear its ugly head in time, this stuff has so much sugar it is rotting the teeth right out of our heads, not to mention the caffeine destrying the central nervous system, will leave them with ticks as adults.

At least the aluminum market is thriving they can get money for the empty containers as scrap.