honestly, i think the boom is just really starting. sure alot of startups have gone out of business, but look at monster. almost anyone you know has tried it or heard of it. it is truly becoming an alternative to coffee. I saw on some business magazine just a month ago about investing in the ed market. More and more money is going in, and the succesful companies are reaping the benefits. sure alot of products in this category fail, but truly is growing.

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