What kind of intoxicated rhetoric are you spewing out without any definitive data to back up your claims?
I can provide you with at least 10 articles stating that the Energy Category is still in great shape. Some of the articles even go so far as to state that if it weren't for ED's that the beverage industry would be seeing less growth than if it still relied on CSD's for growth. Heck, just do a search on this site alone and you will find all the information you need to verify that ED's are still a good choice for distributors and retailers.

I notice that you are a distributor. Perhaps you are bringing in the wrong energy drink. Perhaps you aren't bringing in what your retailers and what your end users really want.

And were do you get off saying that 10's of millions of dollars are wasted? Yes, perhaps it seems that way, but for every failure we should learn something. Look how many car companies went of business before someone realized that perhaps mass production is best, or look how many software companies have come and gone because someone could do it better or more effeciently.
You almost sound jaded because some joker came in and sold you some crap drink and now your salesmen can't move it because you bought a crap drink.
Stop whining that the sky is falling and admit your mistake and move on. We all make mistakes when it comes to product selection. Stop carrying energy drinks, let your competitor sell them to the retailer and watch as his or her business thrives on higher margin sales while you sell your soda and Arizona tea and barely pay for the gas for your trucks with those paltry margins.

The end of Energy drinks is not imminent. The catgeory is, by some accounts, only 10 years old, it is still maturing. It is still evolving.

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