While I am not saying that the energy drinks segment as a whole is slowing down, dying off, running stagnant or any other term to that effect, I do believe that there is a shakeup looming in the amount of drinks carried in the very near future. I believe that between monster, red bull, whatever coke brings in as a whole and whatever Pepsi brings in as a whole, possibly a FEW (meaning MAYBE 1-2 shelf) independant companies are what is going to be available to the masses. I am not saying that there will not be more brands available but I see the retailers saying "no more, this is what we are going to carry". I may be wrong but there is only so much space in cold vaults and the way coke, Pepsi, Bud, red bull contracts are worded/ enforced there just isn't going to be any room for any thing else. Most of the retailers would rather have the contract money from the previously mentioned companies than the "buy 5 get 2 free energy drink" company that will more than likely not be around long enough to place a second order.

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