I could not disagree with you more Saint. 5 years ago everyone talked about the dominance of Red Bull and how Red Bull was this and Red Bull was that. Along comes Monster and knocks Red Bull all over the place. Consumers want choice and the Energy Drink market is very profitable for C stores. Why would they want to limit selection in such a profitable and growing segment? Energy Drinks continue double digit growth and there seems to be no end in sight. Energy Drinks that have a Niche will continue to do well and those that fail to get a following will fall to the side.