Greg for a man that has so much to say, it seem you spend very little time in the field selling. Yes, we launched an energy drink, from start to finish, it took 6 months, trademark formula to production of the first 1600 cases, we only spent 25k and it is on an alternative market, online, vending and private label. Only 120 mg of caffeine for a 12 oz package. The fact is this Greg if you are not Red bull, Monster, Coke, Pepsi or Cadbury which are throwing Hugh dollars to conquer and divide the shelf you are just another sucker company paying to play in the up and down the street convenience and grocery trade. Any one can give it away the real deal is getting a store to pay for it!!!! I am not trying to be a domes day speculator, but the facts are obvious, to me that is on the street everyday talking the talk and walking the walk, not glued to the board speculating on the trends. The information I deliver here is direct from the retailers, direct from the distributors I sub with and work with. Yes the margins are great, but the exposure to taking on a pallet of energy that will sit and cost 3000.00 and then going into an account that tells you it does not sell, and if you don't take it back, swap it out or relive them of the lost financial burden will not buy your items that do sell.

Do yourself a favor and get Google news on energy drinks, you will see first hand across the country and across the board there is a rumbling to the negative effects of this categories excessiveness in becoming the next great thing. Time will show you that what I say is factual, and it is not merely my words it is the words and print I have reiterated to this board from the news wires and hundreds of papers that are spewing the negative news.

I think I saw you have something to do with redline, they are scared for their proverbial lives, they are ready and willing to throw minuscule money at a school were three kids took ill if and when one drops dead it's over and it will only be a matter of time, cause speed kills, to much of a good thing is just that too much. 25k is that what a child's life is worth? you tell me Greg is it?