I think there's plenty of room for growth. The problem is that everyone's trying to mimic the "big guys". Its going to take more than a cool name with a catchy design to compete in the market "unless its a value brand". Our company is seeing rapid growth with our new drink but it doesn't come without expense. Everthing about our drink is differant than anything else on the market "Custom bottles, holographic shrink labels, unique flavoring, and one of a kind formulation. Some people think it's like the good old days when products would sell just because its on the shelf and theres only a couple options. If you don't come thru with something differant you might as well approach Biglots and the Dollartree with your product right out of the gate.