You guys probably saw
BevNet's recent story about Red Bull launching a soft drink called Red Bull Simply Cola.
I was sent an anonymous submission yesterday that features the same brochure that BevNet showed in their story. Though the visual quality is pretty poor, I attempted to clean up the images and transcribe the text. You can see all those images/text
here.
Additionally, Austrian financial newspaper
WirtschaftsBlatt did a story on the beverage, which of course is not in English. But if you want to check it out, it's found
here
Overall, this is an interesting play for Red Bull. You would have thought they would have gone the route of all the other energy drink brands, i.e. more flavor extensions. This seems like a completely different product, no doubt priced at a premium and banking on the fans of the brand. It also plays heavily off the "natural ingredients" angle, much like we've seen lately with Pepsi Raw and Retro.
Let's see who will get the first taste!
