Quote:
Originally Posted by leisuredrummer
I think people follow trends though more than they care about money. There are a LOT of people who want Red Bull and vodka and if the bar tries to give them a generic ED out of a gun, they refuse it. Simply because it's not the name, they want the real deal. Now if Red Bull can pull off some amazing marketing and make this THE cola to mix with, then they have a shot.
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Thats all well and good with an energy drink.....but how can RB create such a buzz about their cola, which in essence is no different than a coke and pepsi, and get people to change their choice?
The brand image with RB and Vodka was carfully crafted due to it being seen as a new concoction and therefore only the original will do. Bourbon and Coke has been around long before your dad was even a twinkle in your grandfathers eye!