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Old 03-29-2008, 01:22 PM
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Mr Zabe Mr Zabe is offline
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Join Date: May 2005
Location: Chicago,IL
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Could history almost be repeating itself?
In a somewhat simular way RB and the RB Cola reminds
me of the Coke II mega disaster.

Brand destination status of a industry giant like RB is
hard to extend. RB is to the energy drink brand as Xerox
was to copiers back in the 70's and 80's.
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