Don't underestimate
Don't underestimate the stupidity of Red Bull drinkers. There are tons of other EDs that are better all around out there but your average energy drink consumer only knows a few. People are very loyal to Red Bull. If RB plasters bars with all their usual things like Bar mats, signs, fridges ect. People will jump on it. Really what does Red Bull do best? Advertise! They don't have to make the cheapest or best cola. I can already picture the trays at my local bar with a tall glass of iced RB and (alcohol) and the can setting next to the glass being delivered to the tables. It is a show when they trot out the red Bull now. No matter what happens. I still can't wait to watch how this all works out. It is going to be interesting for sure.
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