Make no mistake its all about the brand. Energy Drinks will continue to come and go and most will go because the drink simply does not sell. My brand SumPoosie Cat Energy Drink is still around for one reason and one only.... it sells! Red Bull, Monster, and Rockstar sell too but many Distributors can't sell one of the big 3 and turn to strange brands that simply do not sell. A good example of that is Bookoo. Last year they spent a lot of money to create flavors and get them placed of the shelf but know one cared to buy them.... simply put the product does not sell. I run into that all the time with my brand. Distributors are really gun shy right now about taking on new energy drinks because they assume it won't sell. We show them and prove a brand like ours not only sells but will sell well even when placed next to the Big 3.