I will say that the "turn around" may be successful if they keep innovating like they have been.
Their new drink, BooKoo Burner+, sounds like a real winner. An Energy drink that also helps you supplement your daily protein intake is a great idea( with respect to Whey Up).
20g of protein in a serving is considerable in this category. Most Protein Drinks in the Sports Nutrition Industry are between 40-55g but only offer the protein unless combined with 60-100 g of carbohydrates. Point being, this is a main stream product delivering protein supplementation.

The deal with CCC has been signed and hopefully these guys will gain back some momentum.

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