Quote:
Originally Posted by greg
Wearing your pants backwards was a fad....
Men wearing Clogs was a fad.....
Cramming as many people you could in a phone booth was a fad.....
Hair Bands were a fad......
A mutli billion worldwide drink category that is maintained as a bearer of energy in overworked, over stressed, under timed adults is not a fad!
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Greg- I couldn't agree more. To call energy drinks a fad, one would have to assume that they would have fizzled out several years ago - while the growth of the category isn't as huge as it was a couple years ago, it isn't realistic to assume you can achieve that type of growth year after year on a category as large as energy drinks.