Quote:
Originally Posted by jetset
Greg- I couldn't agree more. To call energy drinks a fad, one would have to assume that they would have fizzled out several years ago - while the growth of the category isn't as huge as it was a couple years ago, it isn't realistic to assume you can achieve that type of growth year after year on a category as large as energy drinks.
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I should have said that IMO the
energy drink catagory will remain a very small segment of the drink/soft drink category. Here is
an informative link that reviews ED's from a nutritional point of view.
Peace out.
Energy Drinks:The Fads and the Facts