Quote:
Originally Posted by Mr Zabe
I should have said that IMO the
energy drink catagory will remain a very small segment of the drink/soft drink category. Here is
an informative link that reviews ED's from a nutritional point of view.  Peace out.
Energy Drinks:The Fads and the Facts |
Mr. Zabe, Respectfully, we have been down this road before my old friend.
Sure the ED category is a small segment in terms of overall volume, however, the profit is in the ED. Mere pennies are made on a case of soda and DOLLARS are made on a case of ED's for both the manufacturer as well as the retailer.
I would rather roll 10 cases of EDs into a store and get paid on that then roll 100 cases of soda.