Quote:
Originally Posted by fusion
Considering the lack of innovation from the big guys this year, I'd say RB Cola was about the only innovative soda this year.
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IMO I think that Pepsico did a great job with Mtn Dew Voltage. That is a soda that was actually chosen by the consumer to stay on the shelf, furthermore, I think that is more innovative in concept(for a soda/beverage company) than , repectively, Scott Henderson did at 5 hour, Sure he created bland, to the point commercials,(which I though effective) and put forth $50mm to do it, but Pepsico actually got their consumer involved in making the choice about a product other than by some simple marketing group effort on Saturdays down at the local mall.